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The second screen

Posted on by in Technology

As a designer, you’re probably used to second-screening. Inspiration can come at any moment, including when you’re watching your favorite television programs.

It’s not uncommon for members of the design community to mess around with creative apps on tablets or smartphones like the iPhone 6 with larger screens while we’re binge-watching, and using a fast, reliable network like T-Mobile makes this effortless. But it seems we’re not the only ones. A new infographic is shining light on the second-screen phenomenon.

Four in every ten adults interact with a second screen while they’re watching TV. This statistic jumps to nearly seven in ten amongst households with children under the age of 18. Females aged 13 to 34 are the biggest second-screeners, with nearly one in three consuming media this way, followed by males in the same age range (21 percent).

As designers can attest, second-screening is a great way to multitask, and to complete other activities while the TV is on. This is the most popular reason for second-screening, but many people also second-screen to amuse themselves during the ad breaks or during mundane programs. Second-screening is also a way for some people to interact with the show they’re watching, whether they’re looking for more information about what they see on the screen, chatting about the program with their friends, or checking in to the social media discussion. Apps like Beamly and the SyFy Sync App aim at engaging these second-screeners.

People who second-screen typically feel the habit enhances their enjoyment of the programs they watch. An enthusiastic 13 percent of second-screeners say the habit makes TV viewing “much more enjoyable,” while two-thirds of respondents said second-screening makes TV viewing “somewhat” better. Do you agree with them?

Take a closer look at the findings shown below.

Second Screen IG