The widespread adoption of the smartphone has given rise to video marketing. Unlike in the past, people are now able to watch video content anytime and from anywhere. According to a recent report by Invisia, internet users spend a third of their time online watching videos.
The report further revealed that each user watches about 32 videos every month, the majority of which are either work related or are ads. Marketers have been quick to notice this growing trend, and are keen on taking advantage of it. If you are one of them, here are six red hot video marketing trends to keep an eye on in 2017.
1) Videos on Multiple Devices
Gone are the days when video marketing was about posting a video on YouTube. Today, many platforms to share your video exist, and one of the fastest growing is social media. And people are watching these videos on multiple devices. A recent Think with Google survey discovered that 8 out of 10 adults under the age of fifty use several devices at once. Video marketers must, therefore, distribute their content on all available platforms if they are to be successful.
2) More Video Apps
The adoption of mobile devices has pushed up the demand for apps of all kinds. Video apps like Snapchat are some of the most popular, and developers are rushing to develop them. A video app combines the love that teenagers and young adults have for videos with that of apps. It is a win-win situation. Snapchat users view 10 billion videos each day.
3) More Live Streaming
Although most people love watching video content, they prefer it in real time. This preference has given rise to the era of live video. In fact, Facebook has reported an 800 per rise in video views to 8 billion. This phenomenal growth has seen brands rushing to use Facebook Live to reach their consumers.
Twitter too is not being left behind. Its users can now include live broadcasts in their tweets. This move, which is aimed at 82 per cent of Twitter users who watch videos regularly, is a sign of the shift toward live streaming.
4) More 360-Degree Videos
The 360-degree video format is perfect for showcasing a product from many angles. It lets consumers inspect and gather information about a product in detail, and from their own point of view. The aim is to help them make a better-informed buying decision.
So popular is the format that 30 per cent more consumers are watching 360-degree videos when compared to non-360 degree videos. This is according to a recent Magnifyre report. Consumers also tend to watch videos in 360-degree format to the end.
5) The Growth of the Infotainment Genre
Using a video to inform consumers about a product is no longer enough, the video must also be entertaining. A video that focuses solely on information is boring at best. Consumers click away from it and move on to something more interesting. The entertainment bit is necessary to keep them engaged long enough for you to pass your message across.
Unfortunately, most corporations lack expertise in the entertainment bit. They are, therefore, forced to turn to specialist companies for help. So, if you are a business based in Florida, don’t try to venture into infotainment alone. Find the best in video production Orlando has to offer.
6) Videos Replacing Product and Service Manuals
But one thing that is set to go is the product or service manual. In the past, a manual was the only way to learn the ins-and-outs of a new service or product, but not anymore. A recent survey by Wyzowl discovered that 44 percent of people would rather watch an instructional video than read a manual, and with good reason. A video, being more graphic, is easier to understand.
As a result, the number of people who prefer reading a manual has dropped to 4 per cent. These statistics can explain why sales teams are using videos, and especially 360-degree ones, to pass their message across. The era of the product or service manuals is coming to an end.
Young people are watching more videos on their mobile devices. This has given rise to a new marketing trend that uses the video to promote products. Today, video ads are available on different devices and various apps. Content is being streamed live and in 360-degree format. Also, a new genre called infotainment has taken root, and led to the demise of the product manual.