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Marketing - Public relations |
I Can't Afford A PR/Publicity Campaign -- Can I?
It's a phrase I hear over and over again from many entrepreneurs, small businesses owners and inventors: "I'd love to hire someone to launch our publicity campaign professionally, but we can't afford it, so I'm just going to have to do it on my own."...
Anxious About Your Public Relations?
Shooting from the hip always creates anxiety.
Especially when managers order a communications tactic here, another there, but fail to base them on a realistic public relations goal and strategy. One that could increase the chances they'll...
Are You the Culprit?
Are you a manager who pretty much ignores your organization's important outside audiences?
If that's you, do you realize how difficult you're making it to achieve the important behavior changes you really need and want? I mean changes that lead...
Are You PR-Challenged?
You won't be if you accept a very simple premise. Here, in just two sentences, is your pathway to effective public relations. A pathway that lets you target the kind of stake- holder behavior change that leads directly to achieving your objectives.
Are You a PR Chowderhead?
You are if you stand by while your public relations people futz around with communications tactics instead of nailing down those outside audience behaviors that help you reach your objectives.
What Is Best Practice Public Relations?
In a nutshell, "People act on their own perception of the facts before them, which leads to predictable behaviors about which something can be done. When we create, change or reinforce that opinion by reaching, persuading and moving-to-desired- action those people whose behaviors affect...
Where is the Best PR Value?
Wherever the fundamental premise of public relations is practiced.
Look at what it suggests. People act on their own perception of the facts before them, which leads to predictable behaviors about which something can be done. When we create,...
Build It.......(the Relationship) and They WILL Come!
Have you ever heard the line from the movie: "Build it and they will come"? Well, this might not hold true for a website, but I do believe it is true for "The Relationship".
When working an online business, you must start and build a solid...
Can Small PR Firms Deliver Huge Results?
Please feel free to publish this article and resource box in your ezine, newsletter, offline publication or website. A copy would be appreciated at bobkelly@TNI.net. Word count is 1040 including guidelines and resource box. Robert A. Kelly © 2003.
Can...
Do You Have A Press Package?
How do you make a friend of the media? A press package can go a long way in helping you deal with the media. It allows you to have everything you need handy.
Many individuals in the media will ask you to send yourpress package to them, so it...
Do-It-Yourself Public Relations
"Advertising is what you pay for. Publicity is what you pray for."
What is a small business owner to do? You have dozens, hundreds or even thousands of competitors around the world. How do you make yourself known amid all the noise and confusion?...
Don't Expect to Bump Oprah From A Magazine Cover
"I want a pony, a tree house and the fastest bike in the world."
"I want the G.I. Joe with the parachute and camouflage Jeep."
Those wants from when we were children haven't changed much now that we have traded in our play clothes for...
Don't Need No Stinking PR?
With that attitude, you could have a long wait before you see community leaders strengthening their bonds with you; customers making repeat purchases; unions bargaining more frequently in good faith; prospects becoming customers; employees beginning to value their jobs; political leaders and legislators...
Don't Put Up With Junk PR
In public relations, "junk" is more about attitude and lack of understanding than a measure of quality. Hopefully, if your public relations mission is yet to be accomplished, you agree that its primary thrust MUST be to take advantage of the fact that people act on their own...
Don't Use PR...
…lose the confidence of your key target audiences… discourage them from taking actions that lead to your success…fail to achieve your department, division or subsidiary objectives.
A sad scenario that should not occur. In fact, as a manager in...
Dramatically Boost Your Exposure With A Press Release
Do you have a website but seem puzzled to how you can drive in traffic? Or are you a brick and mortar business owner looking to bring in new customers? Either way, a press release may be just the answer you need to solve this dilemma.
Here are...
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