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Marketing - Public relations |
Managers and PR Genius
The real public relations geniuses might be managers. You know, managers who pursue their objectives by reaching, persuading and moving those outside audiences whose behavior most affect their organizations, to actions those managers desire.
Their...
Managers, Start Your PR
There'll never be a better time for a manager working for a business, non-profit or association to ask this question: "Am I getting the public relations results I'm paying for -- the really important external audience behaviors I need to achieve my department,...
Managers Who Leave PR to Others
You're a business, non-profit or association manager who needs to achieve your organizational objectives on schedule. Since public relations should be helping you do just that, why leave it wholly in the hands of others?
In your own best interest,...
Marketing The Real You
I often wonder how the practice began of pretending to be someone else in order to market your business. You know what I'm talking about -- it's the marketing face, the selling voice, that you often put on in order to attend a networking event or make...
Is Network Marketing Easy??
I personally believe we do a dis-service to the industry and ourselves if we openly state...or even allude...that NWM is easy. It's not. Nor is any business....WAH or brick & mortar. Anyone who does say different is not being wholly truthful. I find that...
Press Release, An Alternative For Paid Advertisement. Step 1
What's a press release? This is generally a one page story about your business, your product/service or an event happening related to your business that is about to, or recently occurred. These publicity stories are generally "shot gunned" to newspapers,...
Publicrelationistas?
Is that what we are? Fanatic, over-the-top disciples of some wretched obsession? Well, maybe not fanatic, or even wretched or obsessive, but certainly SOLD on the reality that people act on their own perception of the facts before them, leading to predictable behaviors.
PR: Behavior Modification Specialist
While awaiting economic recovery, business needs to attract the attention of its most important external audiences in a more targeted and focused way. Primarily to impact the perceptions of those key outsiders so that resulting behaviors help those managers...
If Your PR Can't Do This, Bag It!
As a business, non-profit or association manager, why continue a public relations effort that doesn't deliver the key external audience behaviors you need to achieve your department, division or subsidiary objectives?
Time for a change. One that...
Why Public Relations Doesn't Just Happen
Public relations is a very important part of the marketing mix. A successful PR campaign provides third-party endorsement of products or services which is something no other marketing element can deliver. Many people think that once a company starts...
PR Failure Defined
Failure insured! Similar, in fact, to the artillery commander who tells his gunners to point their cannons in any direction and fire them when they feel like it! No plan, no results! Why not deal this way with those external target audiences whose behaviors really have an impact on your organization?
PR Is Just Smart Business
The name of the game is doing our part to achieve manage- ment's objectives. And public relations best practice – properly applied – does just that. How? The driving force is public relations' fundamental premise which promises to harness your most important external audience
Public Relations Mixup?
When you pay good money for public relations services, you have a right to expect its primary focus to be on your most important outside audiences, those people whose behaviors have the greatest impact on your operation.
The Best PR Has to Offer Managers
How cool is this? You're a business, non-profit or association manager. You decide to get serious about your public relations and shift the spotlight away from communications tactics. You implement an action blueprint that (1), helps you persuade your...
Public Relations Productivity
Should it be measured in "publicity by the pound," or by how well external audience behaviors help achieve the organization's key objectives?
I opt for holding public relations responsible, first, for recognizing that people act on their perception...
Writing Suitable Copy for the Press
Summer is finally here and school is out, but learning for the rest of us continues. Whether you're a seasoned PR professional working for a top agency, a novice just beginning a career, or a mid-level manager working in-house at a small business, the...
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