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Marketing - Public relations articles |
Public Relations—A Free Lunch?
Seems like everyone is looking for the proverbial free lunch these days, particularly when it comes to marketing communications. Well, I hate to burst anyone's bubble, but there's no such thing. However, there are ways to stretch your budget and marketing...
Want PR's Full Value?
Make sure somebody is worrying about those outside audience behaviors you need to help reach your objectives.
And I mean the kind of behaviors you like: prospective buyers browsing your services or products; specifying sources or major donors...
Underestimating the Power of In-house PR
Do small-business owners always have to rely on large PR agencies to get attention from the press? An entrepreneur recently asked me this question during a networking event for women business owners. Of course my answer was, "No," but not for the reasons...
The Ultimate PR Scam
It happens to business, non-profit and association managers when their public relations budget fails to deliver the crucial external audience behaviors they need to achieve their department, division or subsidiary objectives.
Behaviors they should...
The Truth About Public Relations
The truth is, you CAN attract the support of those external audiences whose behaviors have the most effect on your enterprise. But you must do it by first achieving the positive changes you need in their perceptions and, thus, behaviors.
You'll...
Smashing the Myth of the Press Release
A musician spends years honing his craft. He writes world-class songs and performs them in a manner that moves his listeners to tears. He records a demo tape and sends it to record labels. He gets a contract and becomes rich, famous and adored.
The...
Shameless Self-Promotion
Hi! My name is Janice Byer and I am the owner of Docu-Type Administrative & Web Design Services (http://www.docutype.net). I am the winner of several prestigious awards (information is on our website) and have a slew of happy customers, as the testimonials...
Are There Secrets to Gaining Media Coverage?
Are there secrets to gaining media coverage or is it pure luck? It's a question that I am asked often while meeting with small-business owners who are seeking press attention for their companies or products. While luck certainly plays a part, the short...
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