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Marketing - Sales improvement articles |
A Magic Number for Writing Sales Letters
When I write sales letters for my clients, one rule I always start with is The Rule of 7.
I learned about The Rule of 7 from one of my good friends who once ran for political office. In his campaign, he made certain that his name appeared seven...
Why Some Web Sites Sell and Others Don't
Why is it that some web sites help sell products and services while most languish in obscurity and only serve as a drain on finances? Web sites are relatively low in cost to build and manage, and have worldwide reach. They can help you grow your business...
10 Ways To Gain An Avalanche Of Sales
1. Utilize holidays to increase your visitors or sales. You could give away free electronic greeting cards, hold discounts, send customers holiday cards, etc.
2. Become well known by speaking or chatting at seminars. The seminars could be held...
5 Ways to Encourage Impulse Purchases
I just bought six square pieces of spongy fabric for $20 and walked away happy - "victim" of an impulse purchase.
I was at one of those big show events and walked past a demonstration booth. I even knew it was coming. About 50% of the people walking...
3 Hot Ways To Crank Up Your Sales
1) QUICK FOLLOW-UPS
When you make your first sale, follow-up with the customer. You could follow-up with a "thank you" email and include an advertisement for another product you sell. You can be more subtle including the offer within...
USP - Unique Selling Propositions
If you have competitors, then you should have at least one Unique Selling Proposition (USP). The more REAL ones you have, the better - for your Branding, your business recognition, and your sales!
We all have competitors, and the more you have,...
7 Tips for Testing Your Sales and Marketing
One marketing technique may work wonders for someone, but that doesn't guarantee that it'll do the same for you. The only way to really know what works for YOUR products and YOUR target audience is to experiment. Testing and experimentation are crucial...
Tips To Power-Up Your Sales Copy
We are were guilty of it at one time or another. Getting too caught up in our website design.. making sure the links work...checking our site in different browsers and resolutions etc.
We see cool templates we want to use to make our site more...
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