|
|
| Summary |
| Section: Web building - Search engine optimization | Topic : Complete website optimization |
 Complete Web-Site Optimization For Search Engines (Part 1) |
|
SEO or search engine optimization strategy now becomes widely popular among online business operators. Nothing strange about it as it allows to substantially increase your gross income, as a result of growing traffic or visitors flow.
That is why one point should be stressed out - your business return on SEO is directly proportional to the results your business have now. It means that SEO strategy, unlike marketing optimization, directed to boost quantity, not quality. If your business enjoys 1% response rate for any action you demand, whether it is sale, subscription, feedback or other it keeps on having similar response rate after SEO will be accomplished, although the response will grow in absolute numbers as a result of increasing traffic flow.
As you see SEO is not a panacea. The highest and the most efficient return on your SEO campaign as well as business investment may be reached upon one condition. Only when your current business model and marketing campaign has already been optimized and reached high level or response rate and efficiency, it is smart to grow your business "in quantity".
The reason for such attitude lies within the next speculation as well. Having inefficient business model under conducting web-site SEO will force growing number of visitors to turn your online business down for good. The obvious reason is that too few people actually return to the site once they left it for any reason, so having low response rate will substantially decrease your SEO result!
Let's draw an example. With previously mentioned 1% response rate from every 100 visitors you get, would mean that 1 visitor only takes desired action. Suppose SEO campaign increased the flow of targeted traffic to 1000. Using children's math we can easily come up with 9 new people, who would start to express their interest in your offer every month.
Now what if your, as some marketers say, "conversion" rate is 10% (10 visitors from every 100) and the SEO helped to bring the same 1000 targeted traffic. You now have 100 "desired actions" per month! In other words, your net SEO achievement is 90 new people. Compare this to 9 people with 1% conversion rate and it all becomes clear. That is why SEO is mainly about quantity, while response rate is mainly about quality.
I haven't intentionally mentioned about high quality of traffic search engines generate. Many experts would probably be skeptical by now for my evening-out the quality of traffic and focusing on quantity only. The explanation is simple - the quality of SE traffic is an Individual parameter.
Unlike many marketing and SE experts I cannot tell you how "quality" visitors coming from SE will be for your particular business as I don't know your present promotion methods. That is why the quality of traffic SEO campaign brings may be neutral, slightly positive or even negative. Yes, it may be negative.
I anticipate a small shock among online marketers, who were taught for their whole internet business career that search engine traffic is the most quality traffic they may have. It is not true under some conditions. If banner or classified ads were the only ways of generating traffic for you, then SEO will surely bring a quality improvement to your business response, on the other hand, imagine, that your present visitors are interested readers of your books, ebooks, reports, articles and other publications. Do you really think that "response quality" of people coming from "Description tag" of your search engine listing will be higher? Hardly, you can surely expect a slight decrease in response rate of SEO campaign, despite the unquestionable quantity growth in accordance with our previous example.
Next vital point is to understand that before anything we, firstly, should have those web-pages, otherwise there would be nothing to optimize. That basic logic will lead to another obvious conclusion. The more theme-based web-pages you have the better SEO result you can achieve. If your online business represented by 3 web-pages (main sales
|
 About the Author |
Pavel Lenshin is a devoted Internet entrepreneur and founder of the entrepreneurship portal, where you can find discounted Internet services, FREE ebooks http://ASBONE.com/ebooks/, FREE reports http://ASBONE.com/reports/, and finally uncover innovative strategies through FREE "NET Business Magazine"
info@asbone.com
|
|
| Quotes | Here goes the first quote at all.
Mauricio Luque
Here goes the second quote at all.
Mauricio Luque
Here goes the third quote at all.
Mauricio Luque |
| Quotes | Here goes the first quote at all.
Mauricio Luque
Here goes the second quote at all.
Mauricio Luque
Here goes the third quote at all.
Mauricio Luque |
| Quotes | Here goes the first quote at all.
Mauricio Luque
Here goes the second quote at all.
Mauricio Luque
Here goes the third quote at all.
Mauricio Luque |
|
