Businesses have an abundance of opportunities to reach new customers. For the most part that’s a really good thing, but it may be overwhelming to business owners trying to tackle new business goals. E-commerce is one way to reach the consumers who want to take advantage of the convenience of online shopping. There are plenty of ways to grow your e-commerce business and tap into that demographic.
Market Your Online Presence
There is little reason to have an e-commerce site if no one knows about it. If you are just starting out in e-commerce or even if you’ve always had an online presence, you need to spend extra time marketing your site. There are plenty of platforms to help you spread the word. Take advantage of social media opportunities, and consider marketing techniques such as ad re-targeting. If you have a physical store, market your online presence there and offer specials for people to check out your online site as well.
Use Consistent Branding
If you have a brick and mortar store and are expanding your e-commerce, it’s important to have consistent branding throughout. If you want to encourage your shoppers to buy online, you don’t want to change the experience so much that they don’t recognize the store or the brand. Use the same elements you use in your physical store online so there is no confusion for your repeat customers.
If you don’t have a responsive website design, then it’s either time to upgrade your website, or to implement a mobile website or app. Users want a streamlined and easy shopping experience, and your website needs to load quickly and accurately on every different type of device the consumer may use. Test your website on different browsers, different operating systems, and different size mobile devices so you know that the experience works regardless of those variables.
Keep Payments Secure
Security breaches are a public relations nightmare and can result in a big loss of business. People won’t want to buy from you if their payments aren’t secure. It’s a lot to handle your payments in-house, which is why you should consider other payment methods. Using a third-party electronic payment system allows you to accept a variety of payment types, and relieves you of the worry about all payments being safe and secure. It’s a great way to allow your customers to pay how and when they want, while your company gets paid quicker for a better cash flow and allows for better control of the business.
Review Your Analytics
There is a lot of information available to you about your website, and you’re missing out if you don’t take the time to check it. Make sure you’re tracking your website analytics. Some programs are even free to use. Just having the data isn’t enough, however. Spend some time understanding what all that information means, and how you can use landing pages and bounce rates to increase your business. The information can help you understand what works and doesn’t work for your site, and the steps you can take to improve your customers’ online experience.
Don’t Neglect Customer Service
Just because you aren’t face to face with your customers doesn’t mean you can neglect your customer service obligations. In some respects, online customer service is even more important, considering how simple it is for your customer to click to your competitor. You should incorporate an easy way for customers to contact your customer service department, and offer friendly and reliable service to all of them to make sure that you secure their repeat business.
People like to shop online, and you could be missing out on a lot of opportunities if you aren’t reaching those shoppers. It doesn’t have to cost you a fortune to market your e-commerce site. Some of the opportunities are even free. It’s important to create a plan with strictly e-commerce in mind, and make sure you understand the difference and how to connect with that particular group of consumers. E-commerce is a great way to grow your business without having to expand your physical store.