Barcelona (Spain), May 3.- Applause, the first International Congress of Mobile Growth and App Marketing in Spain, celebrates its second edition next May 27th at the W Hotel Barcelona, organized by PickASO and TheTool.
Following last year’s success, Applause is back in Barcelona positioning as the referent event for professionals in App Marketing sector. Applause born with the aim of sharing knowledge about successful cases, mobile marketing strategies and to increase the network between top Mobile Growth and App Marketing experts.
2016 has been a key year that consolidated the growth of the App Marketing market and it looks like it will continue growing during 2017. The main app metrics have been increased during last year in: number of downloads (+ 15% ), app stores revenues (+ 40%) or in-app time (+ 25%) (Source: App Annie).
In this edition of Applause the main topics will be: App Store Optimization (ASO), Google App Indexing, Mobile Analytics, Dynamic Facebook Ads, Apple Search Ads, among others.
At the congress will participate spearkers from leading companies such us: Álvaro Gómez, Google; Thierry Guiot, App Annie; Antonio Calero, AdEspresso; Thomas Petit, 8fit; Eric Seufert, Mobile Dev Memo; Marta Mateu, Facebook; Moritz Daan, Phiture; Peggy Ann Salz, MobileGroove; Guy Uziely, Appsflyer; Tom Farrell, Swrve; Gessica Bicego, Blinkist; Roberto Sbrolla, Infojobs; Daniel Peris, TheTool; Caroline Ragot, Infojobs; Carmen Ríos from Geenapp and many more.
Besides the 10 conferences, Applause will have mobile experts in two panel discussions, one focused on ASO and the other one focused on App Marketing.