Is your car dealer chat software helping you generate leads, reach out to online customers, and improve your sales overall? Are you still not sure whether or not car dealer chat software is a solution that can help your car dealership grow? Car buyers are going online in greater numbers, using mobile to do research and spending more time online researching cars. Consumers are also responding to live chat across industries, thanks to the quick answers and guaranteed responses. Car dealer chat helps you engage with customers earlier on in their purchasing decision process, but with so many variations on car dealer chat software, it’s hard to tell the wheat from the chaff. Luckily, there are a few features that are indispensable in a car dealer chat, and if you don’t have them, it may be time to switch.
24/7 Car Dealer Chat
The first thing you need to know about car dealer chat software is the difference between fully managed and in-house solutions. In-house solutions mean that you’re responsible for having someone on staff who can answer chats, and it can be hard to keep up with. Live chat users lose patience with the option when they have to wait; over 30 percent abandon live chat if they have to wait longer than a minute for a response. The alternative is a fully managed 24/7 car dealer chat software that’s staffed from a call center and that uses inventory integration, so that operators know your stock inside and out and have a suite of helpful links and videos to answer customer questions.
Car Dealer Chat With Behavioral Intelligence
Behavioral intelligence is the defining feature of car dealer chat software that goes above and beyond the competitors. It’s a system that ranks and evaluates your website visitors – without this technology, they stay anonymous and you can’t personalize the content you deliver. What is behavioral intelligence and how does it help you reach customers? Take B.E.A.S.T., the behavioral intelligence system used by car dealer chat software vendor Gubagoo. B.E.A.S.T. identifies web visitors by their IP address and tracks data like which pages they visit, how long they spend on a page, and how many times they return to the website. That’s pretty standard online data collection, but B.E.A.S.T. then uses that information to inform all other aspects of the car dealer chat software, such as when an operator should go from passive to active, what recommendations the operator should make, and what promotions your Publisher delivers.
Car Dealer Chat Publisher
Your car dealer chat Publisher delivers your promotions to visitors to your website, and, you guessed it, it should be powered by a behavioral intelligence system. A behavioral intelligence system identifies the type of products that a visitor is interested in, i.e., leasing, trade-ins, service, or discounts on new cars, according to the pages they click. Based on that information, the Publisher pushes the promotions you’re offering that are most relevant. Your advertised promotions are much more likely to succeed when they’re personal and dynamic. You should also look for comprehensive reporting, so that you can measure the success of your Publisher.
Always expect analytics and CRM-integration from your car dealer chat software so that you can evaluate the success of your software. There is a better car dealer chat software out there; look for these features to thin out a crowded marketplace.