Traditional marketing channels are usually too costly for small businesses running on a tight budget, but with the internet, you can still market your business without breaking the bank. In fact, as a small business, you should focus your marketing efforts online if you want to make any headway in the market. Most people nowadays go on the internet to search for a product or service before making a purchasing decision and you should therefore have an online marketing strategy whether you make your sales online or not. Here are the digital marketing strategies you need for your small business.
A website is your brand on the internet. The only way people can know about your business online is through a website and that’s why it’s a basic requirement in every digital marketing strategy. You are already disadvantaged if you lack a website because your business can’t appear in search engine results and you also lack any form of online presence that comes with a website.
Your website should be professionally designed and should contain important information about your business. More importantly, it should be responsive across all devices and browsers because majority of internet users access the web through their smartphones.
Blogging is a powerful way to drive traffic to your website and also market your business. Your website should have a blog section or you can create a separate blog for your business where you right about relevant industry matters and market your business.
The content of your blog matters if you want to build an audience and leverage it for leads and conversions. You regularly update your blog should have original, relevant and compelling content. You won’t attract any traffic if you post once in a while or plagiarize content from other sites. This is called content marketing and you may want to hire professionals like Your Content Shop to craft the content marketing strategies for your business.
Social media sharing
A common mistake small businesses make is to fail to tap into the power of social media. Social media is free and can direct a good number of consumers to your business if you utilize it well.
The first step is to create social media profiles for your business. You don’t have to be on every social media site but be on at least three of the most relevant to your business. Your social media accounts should be engaging and interactive so you can grow your followers. You should post regular and relevant content.
Email marketing is one of the digital marketing strategies with one of the best rates on return on investment. You simply collect customer contact details and be sending them regular marketing emails and business information. You can collect customer contacts through a subscription form on your website or manually when they do business with you.
Make sure you give your subscribers the option to opt out or select frequency of the emails. No one like unsolicited emails.