Top trends and statistics for voice search technology in 2018


Who would have thought that in 2018 we could search the web using nothing but our voices?

Voice searching is a rising trend that is making waves in the digital world. We have some epic devices and smartphones that utilize voice search technology and allow the freedom to search for what we speak. The following are some interesting stats from SEOTribunal’s infographic about the voice search trends in 2018:

Which voice search devices are the most popular?

There is a variety of devices that allow voice search but not all have taken off. The most popular voice search devices are undoubtedly iPhones, Samsung phones, the Amazon Echo smart speaker, Google Home assistant and Google Assistant.

When do people use voice search the most?

This is an interesting stat to look at to see how voice searches are being used. It is reported that most voice searches are conducted at home, in a place of work, or in public transport. Furthermore, some statistics show that 52% of voice search users actually search whilst driving (this makes sense as it’s a hands-free search), and then 21% of people use voice search when doing another activity.

What do people often use voice searches for?

Did you know that 52% of people actually use voice search to find deals and promotions? Following this, the next biggest usage of voice search is to find personalised info and tips. Next, a large portion of people user voice search to find info on upcoming events and activities, and to find out business information such as store opening times and locations.

What is the most common demographic to use voice search technology?

So finally we look at who is actually using voice search technology. As you may expect, the Baby Boomers use this type of technology the least and accounts for just 9.9% of total users. By far the largest demographic of voice search users is the Millennials who account for a whopping 35.8% of total users.

Voice search technology really is progressing in leaps and bounds and the infographic below will shed further light on this subject:


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