Madrid Fashion Week announces its calendar for September in a hybrid format: there will be live and virtual fashion shows


Most of the international Fashion Weeks have already been reorganized to adapt to the new normality, with digital formats and virtual platforms. But the Madrid Fashion Week had not been pronounced. Until now, because the organization has just announced the change in the calendar: there will be MBFWM in 2020 and it will be a hybrid of face to face and online.

Mercedes Benz Fashion Week Madrid has published in Instagram the official dates of the Madrid fashion calendar. It will take place from 10 to 13 September 2020 at IFEMA and will do so in compliance with all safety standards, from the limited capacity to ensure social distancing to the use of masks that we are sure we will also see on the catwalk.

This very particular edition of Madrid’s Fashion Week will arrive in a hybrid format. Because although many parades will be held in person, other firms have decided to take note of what is happening in other major fashion capitals and will move to online format, with virtual presentations that will become part of the official calendar of MBFWM 2020.

While it is true that Milan, London and Paris have opted for an entirely online celebration of their shows, these catwalks have dates for July, when the pandemic is still recent. However, the Madrid organisation has decided to move its dates from the now traditional month of July to September, where it is hoped that the new normality will be more internalised and the calendar will not coincide with that of other international fashion shows.


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