If you find advertising on Facebook too much, now you’ll have a reason to get even angrier. Mark Zuckerberg’s company announced new tools for content creators to make more money, which means more ads on videos and stories within the platform.
Until now, advertising on videos was limited to those lasting three minutes or longer. The new adjustment means that ads can now be inserted into videos as short as one minute. According to Facebook, this will be “advertising with minimal interruptions” that can be activated after 30 seconds.
As for Stories, in the coming weeks some content creators will be able to monetise their Facebook Stories through sticker ads. The option will be limited to a small group of people with a view to expanding to more users. Later, sticker ads will be rolled out to short-form videos.
According to Facebook, content creators are generating “millions of dollars” in revenue. The growth in 2020 compared to the previous year is 55%, meaning the tech also pocketed an indiscriminate amount of money from advertising.
Facebook to allow more people to insert ads into its videos
Facebook’s plans are to open up monetisation to more people. The eligibility criteria for adding in-stream ads has changed and now requires a minimum of 5 videos or livestreams posted and 600,000 total minutes viewed in any combination. In addition, videos must be posted from a page with at least 10,000 followers.
Finally, Facebook announced that paid events will expand to 20 countries in Latin America, Europe and Asia. This initiative was announced in August 2020 as a recovery mechanism for small businesses hit by the pandemic. The events have generated thousands of dollars for both content creators and Facebook, so they will expand to more regions.
Facebook will continue to sail under the banner of a company that supports the community in difficult times, a far cry from reality. Behind every implementation – ads, stickers, subscriptions – there is millions of dollars in revenue for the company thanks to the high percentage of operations that are integrated into its products.
In 2020 alone, Facebook made $84.2 billion from advertising.