IT downtime is something that happens to most businesses at one time or another, but the impacts on your business can be enormous.
The obvious impacts are on customers trying to use websites and services supported by your IT infrastructure; however, there are other side effects of repeated downtime that you may not have considered.
Repeated downtime could affect your reputation
Winning over customers is something that businesses need to be working hard at all of the time if they want to succeed, and it doesn’t take a lot to send a customer running to one of your competitors.
Customers expect to be able to get the information that they need immediately, and if they go to your website ready to buy, only to find that they can’t, then they will go somewhere else. And not only this, they are likely to share their negative experience of your company with friends, which could mean that you lose customers that you never even knew about.
Imagine this happening every time you have system downtime, and you’ll see how important it is to keep downtime to an absolute minimum.
If you’re running an eCommerce business and you want to know how much revenue you’re losing as a result of downtime over a year, the calculation is relatively simple. Just take your yearly sales, divide that amount by the number of minutes in a year. This figure is the amount of revenue that you lose for every minute that your website is down.
A few years ago, Amazon’s site went down for 40 minutes, and it cost them approximately $5 million in losses. Not many sites are anywhere near as big as Amazon, but it’s a good way of illustrating just how damaging downtime can be.
If you aren’t regularly running backups and employing systems to keep your data safe, downtime can have a serious impact because it can mean that you lose important data, including customer information.
It’s important to work with a qualified IT services provider to help you create strategies to minimize downtime and keep your data safe.
Every time your network goes down, your employees can’t do their jobs, and you lose out as a result. It’s estimated that the average employee loses half an hour of productive work time per week as a result of IT downtime.
And that’s just the actual time that they can’t work. As we all know, if you’ve been interrupted from doing something, it’s unlikely that you’ll be able to jump straight in from where you left off as soon as you’re able to!
Impacts on your employees
As well as lost productivity, IT downtime impacts your employees because they are the ones that have to deal with the fallout of customers experiencing poor customer service as a result.
Dealing with angry customers isn’t a lot of fun, and if IT downtime is causing a lot of irate calls into your business which your employees have to deal with, then sooner or later, they are going to have had enough of it and start looking for another job.