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Digital marketing strategies for small businesses

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Traditional marketing channels are usually too costly for small businesses running on a tight budget, but with the internet, you can still market your...

Here’s how you can know if your online marketing techniques work

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It is important for you to have a yardstick in determining whether or not the marketing techniques work. You can’t just go ahead with...

3 Ways That Social Media Marketing Can Help Grow and Develop Your Business

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Despite social media marketing’s effectiveness in the growth and development of many businesses, many other companies still aren’t quite convinced of its potential. While...

How to plan and develop more effective marketing video ideas

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If you intend to start using videos as part of your marketing strategy – great! The fact of the matter is that video is...

Even a marketing expert succumbs to store brand bias

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Store brands have been growing since the 1980s, expanding from a 10 to 15 percent market share to nearly 25 percent today. The phenomenon...

How to Supercharge Your Digital Marketing Plan

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If you want to succeed in the modern marketing world, you need to have a strong digital marketing plan in place. This includes a...

4 Effective Approaches to Experiential Marketing at Your Next Corporate Event

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Sometimes referred to as engagement marketing, experiential marketing is all about involving the consumer in the process of getting to know the products your...

6 Red Hot Video Marketing Trends to Keep an Eye On in 2017

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The widespread adoption of the smartphone has given rise to video marketing. Unlike in the past, people are now able to watch video content...

Six Hot Trends | Marketing your business in 2017

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I love looking ahead to see what the next year has in store. It’s an exciting thing to do, don’t you think? I also...

4 Key Ingredients to Boost the Effectiveness of Marketing Videos

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The use of videos in online marketing is fairly commonplace nowadays, and its benefits are readily apparent as a source of promotion, traffic, advertising,...