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Prices from our past affect what we’ll pay for new stuff

The value of products we’ve seen in the recent past influences how much people say they’ll pay for other items, a new study suggests. “How people value …

Organisations are failing to prepare effectively for cyberattacks, says PwC

Leadership commitment, resilience and collaboration critical to success Forty percent of survey respondents cite the disruption of operations as the biggest …

Teamwork is more complex than ‘collective intelligence’

  New research casts doubt on the idea of “collective intelligence.” The concept of collective intelligence is simple—it asserts that if a team …

How to plan and develop more effective marketing video ideas

If you intend to start using videos as part of your marketing strategy – great! The fact of the matter is that video is in a league of its own and is able to …

To predict crowdfunding, scan consumers’ brains

Brain activity can predict consumer choices more accurately than what consumers say they want in questionnaires, a new study of people’s decisions to back …

Even a marketing expert succumbs to store brand bias

Store brands have been growing since the 1980s, expanding from a 10 to 15 percent market share to nearly 25 percent today. The phenomenon isn’t limited to …

Corporate R&D spending hits record highs for the Top 1000, despite concerns of economic protectionism

Annual worldwide corporate R&D spending broke through $700bn in annual investment, according to an annual analysis of R&D spending across 1000 global …

We like emotional user reviews, but not rants or gushing

Although some emotion makes user reviews more persuasive, online shoppers often ignore reviews they perceive to be overly emotional, researchers report. …

How to make your catalogue delivery campaign a success

There are many things you should consider when planning to distribute catalogues. Your goal is to make a positive first impression as well as encourage …

Polite words boost online sales in Japan

Polite language that invokes culture or authority helps products sell, according to research on online products in Japan. The same research method could reveal …